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Who we are

We are WWF: World Wide Fund for Nature

© Liberia Kaole

Founded in 1961 WWF is the world's largest conservation organization with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects

How it all started

In 1961, a broad call for support was signed by 16 of the world's leading conservationists. It was called a Morges Manifesto. This manifesto started when while the expertise to protect the world environment existed, the financial support to acheive this protection did not. 

From this, the decision was made to establish the World Wildlife Fund as an international fundraising organization. The intention was to work in collaboration with existing conservation groups and bring financial support to the worldwide conservation movement.

As the World Wildlife Fund grew, in the 70s and 80s, it began to expand its work to conserve the environment as a whole. This reflected the interdependence of all living things, rather than focusing on selected species in isolation


WWF in Tanzania

WWF has had interventions in Tanzania since 1962 with operations mainly on rhino conservation, managed direct from the head quarters in Switzerland.

Before 2010, WWF Tanzania interventions were stand-alone projects focusing on wildlife and habitat rescue, environmental education to communities and public conservation awareness building. These stand-alone projects over time merged into strategic programmes, addressing root issues to loss of wildlife, habitation, and human-environment conflicts. Most importantly, the Office started to deliberately engage local communities to promote sustainable use of environmental resources in their livelihood pursuits.

Currently, WWF Tanzania conservation programmes and priorities are guided and based on its 2030 Vision, and WWF Global Conservation Strategies.

WWF Tanzania has evolved within several different conceptual approaches and conservation priorities with an obligation to address Tanzania’s national priorities in the Wildlife and ecosystem management.

WWF Tanzania works in priority areas of Southern Tanzania in the Ruvuma Landscape, Seascape, Water Towers landscape and the SOKNOT (Southern Kenya Northern Tanzania) landscape which is a trans boundary programme with Kenya

Did you Know?

The College of African Wildlife Management in Tanzania was established with grant funding from WWF in 1963.

© Diana Shuma

“People look to WWF and its leadership to bring imagination and perseverance to the important work of conservation, and to build bridges between government, civil society and business in devising solutions at the scale of the challenges we face. The world demands no less of us." Richard Carter - President and CEO

© Joan Itanisa
Down Memory Lane
WWF Started initiatives in Tanzania
WWF Supports the establishment of Mweka Wildlife Management College
WWF Programme Office established in Tanzania
WWF founder and president, Prince Bernard of Netherlands inaugurates Udzungwa National Park.
Tanzania gets a Country Office status