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Our Campaigns
© Joan Itanisa
Why Does it Matter?

Our campaigns give meaning to what we believe in and work toward to. They also give communities, corporates, governments and individuals reasons to join in our cause

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Earth Hour
The History

Started by WWF and partners as a symbolic lights-out event in Sydney in 2007, Earth Hour is now one of the world's largest grassroots movements for the environment. Held every year on the last Saturday of March, Earth Hour engages millions of people in more than 180 countries and territories, switching off their lights to show support for our planet. 

But Earth Hour goes far beyond the symbolic action of switching off - it has become a catalyst for positive environmental impact, driving major legislative changes by harnessing the power of the people and collective action.
Earth Hour is open-source and we welcome everyone, anyone, to take part and help amplify our mission to unite people to protect our planet

© Joan Itanisa