WWF-Tanzania receives 2024 Conservation Award as the Government of Tanzania launches its first National Serengeti Awards to honour the best in Conservation and Tourism sector development

Posted on 15 January 2025

Tanzania took a significant step to enhance its thriving tourism and conservation industries by launching its first-ever National Awards. The prestigious Award aim to recognize the individuals and organizations that have made notable contributions to nature conservation, effective management of protected areas and preservation of the country’s tourist attractions. The initiative reflects Tanzania’s ongoing commitment to strengthening its tourism industry, which has seen rapid growth in recent years. The awards are planned to be held annually is hoped to encourage innovation and responsible practices in both tourism and conservation.

Background:
The Government of Tanzania recognises that Natural Resources is a key basis for its development ambitions, and that sustainable management of this natural wealth is vital for the future of the country.
Tanzania’s tourism sector has experienced significant growth, with foreign tourist arrivals increasing by 96 per cent from 2021 to 2023. This remarkable recovery is indicative of the country’s ongoing efforts to modernize and promote tourism services to attract global visitors. The industry now contributes 25 per cent of Tanzania’s foreign earnings and is considered a crucial pillar of the nation’s economy, providing employment opportunities for millions of people and supporting livelihoods across the country. In order to maintain this growth trajectory, the Government’s focus is to continue to promote sustainable tourism and improve necessary infrastructure in the coming years. These new awards will serve as a catalyst to ensure the continued growth. The awards are designed not only to recognize achievements but to motivate others in the tourism industry to elevate their standards, furthering Tanzania’s reputation as a leading tourism destination.

Aim of the Awards:
The Serengeti Awards was launched as part of the Government of Tanzania strategy to strengthen the Conservation of Natural Resources and promotion of Tourism as key sectors of the National economy. This sector alone contributes 21.5 percent to the gross national income of which 17.2 percent is tourism, 4.3 percent is forests and bee keeping". In addition, the sector contributes 30.9 percent of foreign currency income where 25 percent comes from tourism, 5.9 percent from forests and bee keeping.
The National Conservation and Tourism Awards is an important initiative by the Ministry of Natural Resources and Tourism (MNRT) that aims to honour excellence in Conservation and Tourism through the distinguished Honorary and Appreciation Awards. By recognizing their contributions, the government aims to encourage further advancements in sustainable tourism practices and better management of Tanzania’s rich natural heritage.
The Awards will serve as a catalyst for future development. The awards will also raise global awareness of Tanzania’s rich biodiversity and cultural, attracting more international tourists who prioritize sustainability. Local businesses, park authorities, and conservation organizations will be encouraged to compete for recognition, driving improvements in services and operations.
In addition to boosting Tanzania’s tourism industry, the awards initiative is expected to foster greater international investment in the country’s tourism infrastructure, including hotels, eco-lodges, and tour operators, offering travellers a range of experiences from safaris to coastal retreats.
The Awards were launched by the Prime Minister at Mt. Meru in Arusha on 20th December 2024. The awards recognised outstanding contribution of various stakeholders in conservation of Natural resources in Tanzania. The Government expressed gratitude to key partners, including the African Union Border Programme (AUBP), the German Development Agency (GIZ) and the East African Community (EAC), FZS and WWF for their continued support of Tanzania’s conservation and tourism initiatives.

Recipients of 2024 Appreciation Awards:
WWF was the only NGO that was recognized among the 11 Award categories that were presented for 2024. The following is the list of recipients that received the 2024 Appreciation Awards:
The President of The United Republic of Tanzania: HE President Dr Samia Suluhu Hassan received the Honorary Leadership Award for her visionary efforts in advancing the tourism sector, particularly through the Royal Tour film and the Amazing Tanzania campaign.

Former Prime Minister: Former Prime Minister Hon. Mizengo Kayanza Peter Pinda was presented with an Appreciation Honorary Award in Beekeeping Development.

Dr Louis Leakey and Mary Leakey: Renowned geologists, the late Dr. Louis Leakey and Mary Leakey were recognized for their historic discovery of the early human skull and the Laetoli footprints in the Ngorongoro Basin, which have placed Tanzania on the world map.

Prof Markus Borner: The late Prof. Marcus Bornen of the Frankfurt Zoological Society was recognized for his work in wildlife conservation.

Prof Said Iddi: The late former Director of Forest and Beekeeping Division in MNRT between June 1996 and January 2005 was honoured for his contributions to forestry. He made significant contribution in establishment of Community Based Forest Management in Tanzania.

Hon. Zakiya Meghji: served as a the Minister for NRT, still the longest serving Tourism Minister in the country (1997-2005), who brought many positive changes in the Ministry.

Nicola Colangelo: The late Nicola Colangelo was honoured for his contributions to tourism development. Born on October 26, 1943 in La Spezia, Italy, and Founder of Tanzania Coastal Aviation. He made significant contribution in Nature Conservation and Tourism sector. He also assisted in the establishment of the CEOs roundtable, an group of business people from different sectors who advise on the best approaches for the sectors, strongly advocating tourism and environmental conservation.

Mr Amani Aziz Mutuli: Appreciation awards in Cultural Heritage Conservation were awarded to the late Amani Aza Mtuli.

Mr David Stevens Babu

Mr Liana A. Hassan: Received an Appreciation Award for his work in beekeeping development.

WWF-Tanzania: WWF received the Appreciation Award for Forestry Conservation and Development.

Citation of WWF Appreciation Award:
WWF Tanzania received the prestigious Honorary Award following a comprehensive evaluation by the Ministry. WWF was selected to receive Appreciation Award for Forestry Conservation and Development. This recognition reflects WWF’s long and outstanding contribution on Forestry conservation in Tanzania, especially on foundational work for the establishment of village and council Forests spanning an impressive 350,000 hectares, supporting the preparation of land-use-plans, and development of vital guidelines for effective Forest management and promotion. WWF has been key in formulating the Community-Based Forest Management (CBFM) platform in the country. It has made significant strides in conservation of water sources in various ecosystems in Tanzania but notably in the Eastern Usambara Mountains. Recognising these remarkable efforts, MNRT was honoured to present WWF with the Appreciation Award for Forestry Conservation and Development in 2024. The Award represent profound gratitude to WWF by the Government of Tanzania and the broader community that greatly benefited from these initiatives.

WWF Appreciation:
WWF Tanzania is grateful for the recognition, and this has inspired us to revitalize our commitment to conservation efforts that benefit both the local communities and nature. WWF has been in Tanzania for over 60 years, working with the Government and other stakeholders on various conservation initiatives over the years. The Serengeti Award 2024 underscore the importance of collaboration, innovation, excellence in conservation, and inspiring stakeholders to continue driving sustainable development across the Nation.

Impact of the National Awards on the Travel Industry
The introduction of national tourism and conservation awards is expected to have a significant impact on Tanzania’s travel industry. The awards will help raise awareness of the country’s natural beauty, wildlife, and rich cultural heritage. By recognizing the efforts of those involved in preserving and promoting these assets, Tanzania is likely to attract more international tourists who are drawn to destinations committed to sustainability and responsible tourism.
The recognition of local businesses, conservationists, and park authorities will also encourage a more competitive environment, where operators are motivated to innovate and improve services. Additionally, this initiative aligns with broader global trends, as travellers increasingly seek destinations that prioritize environmental conservation and sustainable practices.
With tourism being a vital source of income for millions, the national awards have the potential to attract more investment into Tanzania’s tourism infrastructure. More hotels, eco-lodges, and tour operators may emerge, offering travellers a wider range of experiences, from safaris in world-renowned national parks like Serengeti and Ngorongoro Crater to exploring the idyllic beaches of Zanzibar.

Global Effects and Broader Implications
The positive impact of these awards extends beyond Tanzania’s borders. As global awareness of environmental conservation grows, travellers worldwide are increasingly seeking destinations that align with their values, particularly in terms of sustainability. Tanzania’s focus on conservation, coupled with its growing tourism sector, positions the country as a destination of choice for eco-conscious travellers.
Furthermore, this initiative could set an example for other countries in Africa and around the world, encouraging them to adopt similar awards or programs that celebrate and incentivize the protection of natural resources and the development of sustainable tourism. By highlighting Tanzania’s success, other nations may be inspired to implement similar initiatives that balance economic growth with the need for conservation.

Challenges and Future Outlook
While the introduction of the national tourism and conservation awards is a major milestone, there are challenges ahead. Maintaining the balance between tourism development and conservation is a delicate task. As tourism numbers increase, so too does the pressure on the country’s national parks, wildlife, and natural resources. Ensuring that the growth of the sector does not outstrip the capacity of the environment to support it will require continued efforts from both the government and the private sector.
However, with Tanzania’s commitment to reforming and modernizing its tourism industry, the future looks bright. The national awards initiative is just one part of a broader strategy to position Tanzania as a top-tier sustainable tourism destination. If successful, this could lead to further investments, improved infrastructure, and greater international recognition.
The launch of Tanzania’s first national tourism and conservation awards is a transformative step in promoting the country as a leader in sustainable tourism. By recognizing the contributions of key stakeholders, Tanzania is set to enhance its tourism sector, attract more international visitors, and create new opportunities for its citizens. The ripple effects of this initiative will likely be felt across the global travel industry, inspiring other destinations to adopt similar practices and contributing to the broader movement toward responsible tourism.

The Importance of the Award to WWF-Tanzania
Receiving a National award on Conservation is a significant achievement for WWF-Tanzania, bringing several benefits. Firstly, it enhances the organization's credibility and reputation, positioning it as a leading authority in conservation efforts within the country. This recognition can attract more partnerships and funding opportunities to support ongoing and future projects. Additionally, it serves as a motivation for staff and community partners, reinforcing the impact of their collaborative efforts in preserving Tanzania's rich natural heritage. Lastly, the award amplifies WWF-Tanzania’s visibility, inspiring more stakeholders to join hands in promoting sustainable forest management and biodiversity conservation.

First Serengeti Awards

Dr. Lawrence Mbwambo giving a receiving speech